We work closely with hair professionals to understand practical needs and transform theirs into technical features of ideal working tools. Perfect components are key for top-of-the-range performance offered by Valera Salon Exclusive appliances.
Analysis is the Key for Reliability
CRAFTMANSHIP
The team of our most experienced and skilled specialists, the Valera masters, painstalkingly manufactures all Swiss appliances in the Salon Exclusive line.
Inside the manufactory
PERFORMANCE AND ERGONOMICS
An optimized combination of powerful airflow, high precision and low noise gives you a new creative styling experience. At the same time, the perfect weight balance, comfortable design and excellent grip make your work as a stylist a pleasure.
Figures and comfort come first
INSPECTION AND SEALING
Our Valera Masters Team verifies and approves every single item in terms of aesthetical perfection and optimal function. Our Valera Masters Team guarantees Valera Salon Exclusive, handcrafted in Switzerland by professionals exclusively for professionals.
The final step
In Valera, our Masters Team works closely with hair professionals to understand practical needs, and approves every single item in terms of aesthetical perfection and optimal function, with the seal “handcrafted in Switzerland”.
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